AGCO Corporation: Farmer-Focused Solutions to Improve Lives

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Humankind has witnessed remarkable progress, first with the industrial revolution, healthcare, information technology, biotechnology, and more recently, the Big Data revolution. Increased life expectancy, growing population and shrinking arable land have contributed to mounting pressure on traditional agriculture. The adoption of technology and extensive potential application of IT to agriculture has led to the evolution of agriculture itself. Thus, today agriculture heavily depends on technologies that help farmers adopt farm operations to manage the field’s variability. The goal is to optimize yield and maximize return on investment.

Founded in 1990, AGCO offers farmers worldwide a full line of tractors, combine harvesters, hay and forage equipment, seeding and tillage implements, grain storage and protein production systems, and replacement parts. AGCO’s powerful engines and innovative design allow for cultivation, ploughing, and tillage. The company’s investment in new product development, innovative engine technologies enabled it to provide reliable engines with long lifespans, low running costs, high levels of power, torque, and low noise. AGCO’s SCR-based (Selective Catalytic Reduction) technology allows engines to run more efficiently—optimizing combustion and reducing fuel costs. What’s enabling AGCO to achieve this incredible feat today is its innovations hub for Fuse’s intelligent farming solutions.

Fuse is a leading global open platform for digital farming solutions. Since its inception in 2013, Fuse has been the hub of innovation for AGCO’s core brands and is an integral part of AGCO’s agricultural products to provide technology proven to enhance productivity. Using Fuse’s digital solutions, farmers can reduce maintenance and input costs, improve yields, and enable more informed business decisions. On the whole, Fuse simplifies the management of the data and assets required to run a profitable farm. Simultaneously, what is interesting to note is that Fuse’s digital solutions are compatible with other brands.

Farmers are great stewards of the land, and I do not know of any more noble pursuit in life than what our farmers do day in and day out. We consider it as an honour to be able to take their pursuit to a whole new level

It can connect mixed fleets, equipment and products from different manufacturers, thereby enabling farmers to establish a digital ecosystem with their choice of machinery, farm management, agronomy software, and service providers. “At AGCO, we call Fuse our ingredient brand because we can combine Fuse components with our other brands like Fendt, Valtra, and Massey Ferguson to create a stronger and more improved finished product,” quips Seth Crawford, VP at Fuse. In short, Fuse can swiftly retrofit equipment brands’ farming solutions with innovative farming features to improve production efficiency.

AGCO’s innovatively designed harvesting machine comes in a range of sizes and capacities, offering advanced cutting, harvesting, separation, cleaning, and delivery capabilities. AGCO’s solutions allow farmers to accurately and efficiently apply nutrients and protectants for improved crop yield and reduced costs with environmentally controlled applications, from spreaders to sprayers. AGCO provides seeding and tillage equipment for a wide variety of crops and conditions. AGCO also offers a range of drills and planters that deliver premium seed placement. AGCO’s broad dealer network provides it with the ability to understand customers’ needs. By taking constant customer feedback, AGCO’s designers work closely with suppliers, agronomists, and research institutions to create solutions that make a real difference in the field and on the bottom line.

Today, AGCO aims to deliver high-tech solutions for farmers feeding the world. As an environmental responsibility, AGCO seeks to produce products in a less energy-intensive manner. “Farmers are great stewards of the land, and I do not know of any more noble pursuit in life than what our farmers do day in and day out. We consider it as an honour to be able to take their pursuit to a whole new level,” adds Crawford. Recently, the company has implemented a global environmental management system to track energy, water, waste generation, and health or safety performance across all its facilities.
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AGCO Corporation


Martin Richenhagen, President and CEO

AGCO is a global leader in the design, manufacture and distribution of agricultural equipment

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